GUIDELINES FOR EFFECTIVE SELF-PROMOTION

  1. Take time to list all your accomplishments and qualifications.



2.    Examine how you feel when you are talking about your assets.

·        Do you feel awkward and tense?
·        Embarrassed?


3.     What messages are you telling yourself?

·        Do you wonder if people will think you’re boasting?
·        Are you concerned about your perceived lack of accomplishment?


4.     Identify your irrational beliefs. E.g.:

·        People should automatically see my accomplishments.
·        I couldn’t stand it if people thought I was bragging.
·        I am not good enough for this job.
·        Any other irrational beliefs you hear yourself saying.


5.     Challenge these shoulds, musts and demands for comfort and approval.

·        Why is it awful to remind people of my value?
·        Why can’t I stand people thinking I am boastful if it will help my career?


6.    Replace your irrational beliefs with more rational ideas.

·        It is useful to find ways to show my worth to the organization even if others don’t approve.
·        If I don’t believe in myself, who will?


7.     Develop a careful plan to make significant people aware of your accomplishments.
·        “Memo” or verbally inform people when you complete a significant project.
·        Report successes in the company newsletter.


8.      Don’t be discouraged or put off if others laugh at your efforts.


9.      Stay focused — your goal is to be recognized as a valuable employee.

10.   Relax and be patient — success is a long-term project, not an immediate need.